Sharpio - Latest Comments

Re: Revenue models in the industry

PPC advertising company — Wed, 30 Sep 2009 23:58:14 -0000

I do agree with your follow up, but I think the best on the list was Pay-per-lead.. I think it has the most advantages out of the three.

Re: RealWire guide to creating influence online

Eric Wu — Fri, 09 Jan 2009 14:30:14 -0000

Hi Adam,

Great job on putting together the animation. Does a great job visually explaining the benefits of utilizing online tools.

Cheers,

Eric

Re: RealWire guide to creating influence online

Adam Parker — Fri, 09 Jan 2009 14:12:49 -0000

Hi Eric

Thanks for the "awesome" review :-)

Much appreciated.

Best
Adam

Re: Top Twitter Users in the Apartment/Multi-Family Housing Industry

Eric Brown — Sat, 13 Dec 2008 11:11:09 -0000

Hey Eric,
Thanks for the kind words, but this is kind of funny. I would rather be at the top of the list for say, highest NOI, or highest occupancy or highest retention, because at the end of the day, We all need to Rent Apartments, but we are also working hard to Break From Apartment Commodity!

Enjoy the weekend,

Re: Top Twitter Users in the Apartment/Multi-Family Housing Industry

Eric Wu — Fri, 12 Dec 2008 23:33:51 -0000

Sorry! Some people recommended I add a few folks. You're still #10 in my heart.

Re: Top Twitter Users in the Apartment/Multi-Family Housing Industry

Dugdale — Fri, 12 Dec 2008 23:30:23 -0000

Eric,

What happened I just dropped to unlucky #13! :)

Re: Top Twitter Users in the Apartment/Multi-Family Housing Industry

Eric Wu — Fri, 12 Dec 2008 20:52:06 -0000

Ha, no problem. Maybe I'll try to put together a blog list as well over the weekend.

Re: Top Twitter Users in the Apartment/Multi-Family Housing Industry

Dugdale — Fri, 12 Dec 2008 20:47:29 -0000

Hey, that is a pretty cool list you put together, thanks for wasting your time on it - I got some value out of it.

Dave Dugdale (#10 on the list!)

Re: Revenue models in the industry

Eric Wu — Tue, 04 Nov 2008 12:56:06 -0000

Steve, you are right in that the lead model does not account for walk-ins, which are the highest conversions. However, the lead model does account for phone calls, tracked through Call Source. One major fault of the lead model is similar to what Orbitz faced; consumers bouncing off the vendors site and going directly to the supplier.

Re: Revenue models in the industry

Joe — Tue, 04 Nov 2008 11:55:33 -0000

Eric, good writeup. A couple notes for you. First, you put pay-per-lease instead of lead on #3. Secondly, I find it very telling that MyNewPlace has given up on the Lease model. It's always been a very difficult one to execute correctly, for some of the reasons you've given, and the fact that they couldn't make it work tells me they just couldn't overcome some of those issues. Seems that it gives Rent.com a clear product differentiation factor again.

Re: Revenue models in the industry

Steve Bertolacci — Tue, 04 Nov 2008 09:16:13 -0000

You comment on how apartment managers are receptive to the pay-per-lead model, but that doesn't cover phone leads or any other lead contacts. Advertisers will often capture a vast majority of their leads from the phone. And as many apartment managers know, turning a lead into a renter is often better handled either in person or on the phone. It just makes it easier to close the sale.

Re: Early Success Drawbacks

Baker — Mon, 08 Sep 2008 00:25:06 -0000

Hello

Great blog. Keep up the great work!

+Baker

Re: Alright, I’m taking the jump

Phil Pham — Mon, 26 May 2008 01:52:55 -0000

That is actually a decent use of Twitter. Normally I consider twitter to be way overkill in terms of information. But, knowing where your friends are hanging out is super convenient. And you would only know if they wanted other people to be with them. Cool..

Maybe I'll setup a twitter group in Singapore for that same reason. Hmm,..

Re: Shout out to Clifford White

Zach — Fri, 16 May 2008 12:36:49 -0000

Good post, Eric. Some interesting insight here. Obviously, there's no sense in concerning yourself with another person's venture more than yours, but one should clearly be aware of the landscape. Taking the time to analyze it frequently is helpful in understanding what objective adjustments need to be made in order for you to best perform in a competitive environment.

As far as the big guys in the networking space, Facebook has done a tremendous job of attracting users, but I'd love to know what their long term business model truly is. Banner ads are garbage and every attempt they've made to monetize their base has completely alienated a majority of it. Their valuation is simply a PR spin and they are going to have to seriously go back to the drawing board to build a business model, rather than simply touting an enormous base that has no interest in branded groups or banner ads. Advertisers will soon realize how poor the click-through rates are and seek a platform more like CollegeTonight which focuses on the "Line" brand ambassadorship ideology: Online, Offline and the Bottom Line...

Zach

Re: Cool little implementation of a testing environment

Phil Pham — Tue, 29 Apr 2008 02:46:03 -0000

They have this on the iPhone. Quite cool.

Re: How to interact with your users - Yelp’s Jemery Stoppelman

Phil Pham — Tue, 29 Apr 2008 02:45:24 -0000

They have this available on the iPhone. It's quite cool.